Summer is calling, the suitcases are packed, and the destination is set. There’s one item you can’t afford to leave behind: the right underwear. What makes your holiday even better? The comfort o...
Exploring new cities, long dinners, and the sun on your skin — vacation is all about relaxing and recharging. But while you're busy packing your linen shirts and SPF 50 sunscreen, there's one ite...
The sun is shining, your calendar is packed with terrace meetups, summer drinks, and vacation getaways. And you? You’re glowing. Not just because of those sunglasses or your freshly trimmed beard...
Festivals are the place to let loose, express yourself, and create unforgettable memories. Whether you're jumping to Martin Garrix or singing along with Tiësto, one thing is clear: comfort is key...
Some things in life should always be right: your morning coffee, your favorite shoes – and most importantly: the underwear you wear directly on your skin.
You wear underwear every day. It’s the first thing you put on in the morning and the last you take off at night. But how often do you think about the fabric? Cotton has been a top choice for centu...
Every man needs reliable wardrobe essentials: the perfect-fitting jeans, a timeless white t-shirt, and most importantly – a cotton boxer short that always feels great. At Son of John, we believe...