About us
Founded by three friends from Amsterdam with the mission to introduce the comfort of wide boxershorts to the world.
We believe that our boxershorts offer not only a superior fit but also a uniquely relaxed aesthetic that outshines conventional options. Our goal is to show the world that these shorts are about much more than comfort, they're a statement of style and individuality that stands apart from fleeting trends. In bringing them back, we are committed to crafting the best wide boxer shorts available.
With Son of John, you’re not just wearing boxers; you’re embracing a product that enhances your comfort, expresses your individuality and brings out a refined aesthetic that resonates with both wearers and admirers. Son of John boxers are designed to make you look and feel your best, earning their place as the go-to choice for those who prioritize both style and comfort.
Why
For years, we wore tight boxers - because that’s what everyone wore. But they never truly felt right. Restrictive, uncomfortable or falling apart within months.
After noticing a few people wearing wide boxershorts again, it got us curious. We started embracing them ourselves and fell in love. Still each pair we wore, was missing something.
That's when we decided to make our own with a dedication to quality, comfort, and style. With our boxershorts, we wanted to make a change.
The Start
On the 8th of October Son of John was born.
From day one, our goal was clear: to make them so good, they’d have a real impact on your daily life. Not just more comfortable, but confidence-boosting. Not just better quality, but better for your health.
With that mindset, we started experimenting, testing, and refining. No shortcuts - just persistence until it was perfect. The result had to feel essential - not as an afterthought, but as part of your outfit.
Because the first thing you put on - and the last thing you take off - shouldn’t be basic. It should be designed with care, made to last, and feel premium. A small change, making a big impact.
Our Mission
At Son of John, our mission is to redefine what underwear means in your daily life.
We believe the things closest to you - literally - shouldn’t be an afterthought. They should offer space, freedom, and confidence. That’s why we brought back the wide boxershorts, but better: a perfected essential that combines comfort, quality and style.
We create a new standard for all underwear.
Our Vision
At Son of John, we want to shift the way people think about underwear - not as hidden basics, but as essentials that influence how you feel, move, and carry yourself.
By reintroducing the wide boxer in its full glory, we’re not chasing trends - we’re building a new standard. One where quality, freedom, and confidence come first.
Because when the foundation feels right, everything else follows.
Within 5 years, our goal is clear:
To become the go-to brand for underwear - known for timeless design, unmatched comfort, and boxershorts that make a real impact on daily life.
Sometimes, bringing back one thing done right can shift the way you feel. A small change making a big impact.
Boris D. | Co-founder & CEO
Discover the difference.
