Brand Manager
Take the brand from Europe to the US – and define it along the way.
Son of John has a clear identity. Your job is to protect it, build it, and push it – across every touchpoint, every market, every decision.
We're currently selling across all of Europe and actively preparing for our expansion into the United States. This is not a maintenance role. We need someone who can hold the brand vision with one hand and build new markets with the other.
What you'll do
- Own the Son of John brand identity across all channels – online, offline, and in-market
- Develop and implement brand strategy in collaboration with the founders, with a clear focus on European consolidation and US market entry
- Lead the groundwork for our American expansion – market research, positioning, localisation, and launch strategy
- Brief and oversee creative output from content, design, and external partners
- Identify and manage brand partnerships, collaborations, and PR opportunities across European and US markets
- Track brand health metrics and translate them into clear strategic recommendations
- Ensure consistency from Instagram post to packaging to customer email – across all markets
What we're looking for
- 2–4 years of experience in brand management, marketing, or a strategic creative role – ideally in fashion, lifestyle, or consumer goods
- You've built or managed a brand before, not just executed someone else's playbook
- Experience with or strong understanding of multi-market brand strategy – knowing what travels and what needs localising
- Strong written communication – you can write a brief, a pitch, and a strategy document, all in the brand voice
- Commercially sharp: you understand that brand decisions have revenue consequences
- Opinionated but coachable – you push back when something is off, and you're right more than you're wrong
- Based in or willing to relocate to Amsterdam – this is an on-site role
What we offer
- A real seat at the table at a fast-growing Amsterdam-based brand
- Ownership of brand strategy and direction as we scale across Europe
- Direct collaboration with the founding team on key decisions
- A spot in our Amsterdam office, working alongside the founders
- Son of John products for your own drawer
- Real influence over how the brand looks, feels, and grows
About Son of John
Son of John is a fast-growing Amsterdam brand making the perfect boxer short: crafted from shirting-grade cotton poplin, breathable, comfortable, and without itchy labels. We're a brand that focuses on just one thing, and does that one thing a little better than anyone else. We're expanding from the Netherlands across the EU, with our sights set firmly on going worldwide. We're looking for people who love building something from the ground up, and want to be part of the ride as we grow into something bigger.
Interested?
Send your CV, motivation and portfolio (or other examples of your work) to apply@sonofjohnlabel.com or apply via the button below.
