During Black Week 2026 we run an early access sale, a free gift with every order, a free boxershort for the first 50 orders and a prize draw. These are the conditions. All times are Central European Time (CET).

When it runs

The promotion runs in two parts:

• Early access: from 11 November 2026, 20:00 to 13 November 2026, 14:00. Open to subscribers of the early access list only.
• Black Week: from 13 November 2026, 14:00 to 1 December 2026, 00:00. Open to everyone.

Discounts

During early access, discounts of up to 35% apply. During Black Week, discounts of up to 30% apply.

The discount is tiered and depends on the number of items in your order. “Up to” refers to the highest tier, and the discount that applies to your order is shown in the cart before payment. Discounts apply to the Son of John range except gift cards, and cannot be combined with other discount codes unless we state otherwise.

A free boxershort for the first 50 orders

The first 50 orders placed during early access each receive one extra boxershort, free of charge, added to the order before it ships. No code and no action are needed, and we tell you in your confirmation email.

How we count: by the time your order is completed and paid, as recorded by our order system. That record is decisive. We choose the size and design, and it cannot be exchanged. If an order is cancelled or fully returned, its place does not pass to another order.

The mystery gift

Every order placed during the promotion receives a free gift, added before the order ships, while stocks last. We choose the gift. It has no cash value and cannot be selected, exchanged or returned on its own.

The prize draw

Every order placed and paid during the promotion is entered once, automatically. Entry is free: nothing is charged beyond the price of the products you order, and there are no communication costs. Orders that are cancelled, unpaid or fully returned before the draw are not entered.

Entry is open to residents of countries we ship to, aged 18 or over.

What you can win

There are 11 prizes, with a combined value of €1.726:

• 40 Son of John boxershorts, value €1.000, in a single shipment. You choose the sizes from the range available at the time, we choose the designs subject to availability. One winner.
• A €200 gift card. One winner.
• A €100 gift card. One winner.
• A free 3-pack, value €62. Three winners.
• A free 2-pack, value €48. Five winners.

Prizes are personal and cannot be transferred, exchanged for cash or swapped for other products. Gift cards follow our standard gift card terms.

How winners are chosen

There is one draw. Winners are selected at random by an impartial method on 4 December 2026, after the promotion has closed. We show the selection method to the Kansspelautoriteit on request.

1. We email you within three days of the draw, at the address used for your order.
2. You have 14 days to reply. If we do not hear from you, we may draw a replacement winner for that prize.
3. We ship your prize within 30 days of you confirming your details.

Gambling tax: where Dutch gambling tax (kansspelbelasting) is due on a prize, we declare and pay it. Nothing is withheld from or charged to you.

Conditions

• Employees of Son of John B.V. and their immediate family cannot enter the prize draw.
• We may change or end this promotion if circumstances require it. We will not make changes that disadvantage you while the promotion is running.
• We are not liable for damage arising from entering or from using a prize, except in cases of intent or gross negligence.
• Dutch law applies.

Your data

We use the details you provide only to run this promotion and to contact winners, in line with our privacy policy. We will not publish a winner's name without their consent.

Questions or complaints

Email support@sonofjohnlabel.com and we reply within 14 days. If we cannot resolve your complaint, you can take it to the Kansspelautoriteit.

Who is running this

Son of John B.V., Leidsekade 68A, 1017 PM Amsterdam, the Netherlands. We act in accordance with the Dutch Gedragscode Promotionele Kansspelen 2014. These terms are free to read here and available on request by email.

Last updated: 29 October 2026