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InternshipHBOWO

Content Creation Intern

Turn premium cotton into content people stop scrolling for.

Start September 2026 Amsterdam €350 - €600 Internship Allowance

Son of John is building a brand carried by word of mouth, not only advertising. Content is how Son of John talks to the world.

As our Content Creation Intern you'll help shoot, create, and produce content that looks and feels like Son of John: elevated, minimal, never try-hard. You'll also play an active role in planning our Meta advertising campaigns – from brief to creative concept to launch.

  • Assist in the production of photo and video content for Instagram, TikTok, and Facebook.
  • Help plan and coordinate Meta advertising campaigns, including creative briefing, audience thinking, and scheduling
  • Develop content calendars and contribute creative concepts for both organic and paid content
  • Film and edit short-form content (Reels, TikToks, behind-the-scenes)
  • Maintain visual consistency across all output – you know what's on-brand without being told
  • Stay ahead of content trends without chasing them blindly
  • Currently enrolled in or recently graduated from a Marketing,  Media, Design, Communication, or related programme (HBO or WO)
  • An eye for aesthetics – you can describe exactly why something looks good or doesn't
  • Comfortable behind a camera and basic editing tools (CapCut, Adobe Premiere, or similar)
  • Some familiarity with Meta Ads Manager is a plus – but we'll teach you if not
  • Self-directed: you come with ideas, not just execution
  • Based in or willing to relocate to Amsterdam – this is an on-site role
  • A real seat at the table at a fast-growing Amsterdam-based brand
  • Creative freedom to bring your own ideas to our content
  • A direct line from your work to what people see online
  • A spot in our Amsterdam office, working alongside the founders
  • Son of John products for your own drawer
  • A growing portfolio of real, published brand content

About Son of John

Son of John is a fast-growing Amsterdam brand making the perfect boxer short: crafted from shirting-grade cotton poplin, breathable, comfortable, and without itchy labels. We're a brand that focuses on just one thing, and does that one thing a little better than anyone else. We're expanding from the Netherlands across the EU, with our sights set firmly on going worldwide. We're looking for people who love building something from the ground up, and want to be part of the ride as we grow into something bigger.

Interested?

Send your CV, motivation and portfolio (or other examples of your work) to apply@sonofjohnlabel.com or apply via the button below.

Apply for this role